The Curriculum
Three modules. One unstoppable offer.
Lessons marked Free are available with a free account. The rest unlock with Pro membership.
01
Module 01 — The Hook
Earn attention in three seconds or lose it forever.
- 01Why your hook is 80% of the saleFree
- 02The 7 hook formulas that out-convert all othersFree
- 03Pattern interrupts: making people stop scrollingPro
- 04Headlines like Eugene Schwartz: market awareness levelsPro
- 05The Curiosity Gap frameworkPro
- 06Big idea hooks (Halbert, Carlton, Kennedy)Pro
- 07Ad creative hooks for paid trafficPro
- 08Workshop: rewrite your hook 10 ways with AIPro
02
Module 02 — The Story
Shift beliefs. Build trust. Make them want it.
- 01Why story sells (and features don't)Free
- 02Russell Brunson's Epiphany Bridge, end-to-endPro
- 03The origin story formulaPro
- 04False belief patterns and how to break themPro
- 05Story selling in emails (Andre Chaperon's SOS)Pro
- 06Daily story emails (Ben Settle / Daniel Throssell)Pro
- 07VSLs and webinar story arcsPro
- 08Workshop: build your Epiphany Bridge with AIPro
03
Module 03 — The Offer
Make it impossible to say no.
- 01What an offer actually is (it's not your product)Free
- 02Hormozi's value equation, appliedPro
- 03The Grand Slam Offer templatePro
- 04Value stacking: anatomy of a $4,997 stackPro
- 05Bonus design: scarcity bonuses, fast-action bonusesPro
- 06Risk reversal: 14 guarantees that 10x trustPro
- 07Pricing strategy: when to charge $49 vs $4,900Pro
- 08Urgency and scarcity without sleazePro
- 09Order forms and bumps that printPro
- 10Workshop: build your full offer stack with AIPro
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